Unbroken is proud to become the Official Real Time Recovery Partner of Lidl-Trek. United by a shared commitment to innovation, performance, and recovery, this partnership brings Unbroken's science-backed recovery nutrition to one of the world's leading professional cycling teams. Discover how Real Time Recovery is helping riders prepare for the demands of racing at the highest level.
We’re proud to officially announce: Unbroken is now a sponsor and partner of Lidl-Trek — one of the most advanced teams in professional cycling.
Starting with the Tour de France and Giro d’Italia Women, Lidl-Trek riders will debut updated race kits featuring the Unbroken logo on the back and chest panels.
“We’re proud to welcome Unbroken to the Lidl-Trek family,” said Lidl-Trek management. “Unbroken delivers smart, fast-acting recovery, and we’ve already seen it make an impact across our team this season.”
Thordur Kolbeinsson, Chairman, and Steinar Kristjánsson, CEO of Unbroken, added:
“Lidl-Trek’s performance mindset reflects the same ambition that drives Unbroken: helping athletes recover better and push further. This is Real Time Recovery in action — and we’re honored to support some of the world’s best cyclists with our science-backed formula.”
Fueling champions with Real Time Recovery
Behind Lidl-Trek’s standout 2025 season - including six stage wins and the Ciclamino jersey at the Giro d’Italia - is a focus on smarter recovery.
Unbroken, our advanced recovery formula made from salmon-sourced protein and free-form essential amino acids (9EAA), has become a trusted daily tool for many riders.
What makes Unbroken different?
Unbroken delivers rapid, muscle-ready nutrition — no digestion lag, no artificial ingredients. Just real results:
- Free-form amino acids for instant absorption
- Collagen peptides for joint and connective tissue support
- Vitamin B12 & zinc for energy and immune health
- Sustainably sourced from Norwegian salmon
Designed for Real Time Recovery, it’s ideal before, during, or after hard training and races.
Now available in Trek stores
Whether you're training for a local race or chasing your best performance, Unbroken is now available in Trek Stores across the U.S. and Europe - bringing professional-grade recovery into every athlete’s reach.
